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Rated 4.8 / 5.0 50,000+ reviews

6 Reasons Women Over

40

Can't Tell They're

Wearing This Foundation

6 Reasons Women

Over 40

Can't Tell

They're Wearing This Foundation

It looks so much like skin that it is easy to forget you have it on.

REASON 1

It looks like you're

not wearing foundation

Makeup no one can see: it blurs pores and evens tone while still reading as your skin. The good-skin-day look, with no mask.

Blurs pores

Evens your tone

Reads as your skin

See the bare-vs-wearing look →

REASON 1

REASON 2

A smiling woman with dark hair and makeup holds a pink bottle of foundation.

REASON 2

There's a reason it

disappears:

it mimics your skin

There's a reason it

disappears:

it

it mimics your skin

It settles in and reads like skin, instead of a film sitting over it. The mechanism is the reason the finish looks real, instead of a louder claim about ‘natural.’

Still looks like you

Settles in and reads like skin

Evens tone

Blurs pores

How the Biomimic technology works →

REASON 3

It doesn't settle into

fine lines

or

go powdery by mid afternoon

In the wear test, still smooth around the eyes and mouth, instead of cracking into lines. Foundation shouldn't find every line you have by mid-afternoon.

Hyaluronic acid built in

Stays flexible + hydrating

No powdery mask by mid-afternoon

find your shade

shade exchange Guarantee

A side-by-side before and after image showing a close-up of a woman's face with smoother skin texture.

Rated 5.0 / 5.0

“My skin actually looks like it did 10 years ago.”

Sarah K.

Verified Customer

It doesn't settle

into fine lines

or

go powdery by mid afternoon

REASON 3

REASON 4

A smiling blonde woman in a white coat holds a pink cosmetic bottle outdoors.A woman with dark hair and green eyes holds a pink bottle of Forever Bloom foundation.A smiling blonde woman in a white coat holds a pink cosmetic bottle outdoors.A woman with dark hair and green eyes holds a pink bottle of Forever Bloom foundation.
A smiling blonde woman in a white coat holds a pink cosmetic bottle outdoors.A woman with dark hair and green eyes holds a pink bottle of Forever Bloom foundation.A smiling blonde woman in a white coat holds a pink cosmetic bottle outdoors.A woman with dark hair and green eyes holds a pink bottle of Forever Bloom foundation.

Prep

peptides + HA

A blue icon of a person's silhouette with a magnifying glass.

Match

your tone

A stylized blue icon of a water droplet above a curved line.

Blur

evens + softens

SPF 50

mineral · zinc + titanium dioxide

An overhead view of Forever Bloom skincare products, including creams and foundation, on a white tray.A smiling woman with curly hair holds up a bottle of foundation against a pink background.A smiling blonde woman in a white coat holds a pink cosmetic bottle outdoors.

REASON 4

It's four steps

in one bottle

One bottle, where the primer, corrector, foundation, and SPF used to be. One step, where you used to layer four.

Peptides and hyaluronic acid care for your skin while you wear it.

See what one step does →

REASON 5

It's light,

and it

still does the job

One layer evens tone and softens redness; build a little more where you want it.

Skin-like + buildable

Evens tone, softens redness

Won't cake or cling to dry patches

You will still see the freckles you like, in a smoother version of your own skin.

See one layer vs two →

REASON 5

REASON 6

A smiling blonde woman outdoors holds a peach-colored bottle with a gold band.

REASON 6

Your shade,

and it

holds through the day

Starts near-white, then adapts to your tone within your Spectrum. It holds its tone through the day rather than oxidizing orange.

If it is not your match, the shade exchange is free.

find your shade

shade exchange Guarantee

Why women keep

coming back to it

Rated 4.8 / 5.0 50,000+ reviews

Slide 1 of 3

Rated 5.0 / 5.0

“JUST BRILLIANT! I've tried every 'skin-matching' foundation on the market and always end up looking ashy by midday. This one actually adapts, and the SPF means I've ditched my separate sunscreen entirely. My routine went from 6 steps to 3. I wasn't expecting much but I'm genuinely impressed. I love it so much I use it every day now”

Anita P.

Verified Customer

A smiling blonde woman in a white coat holds a pink cosmetic bottle outdoors.A woman with dark hair and green eyes holds a pink bottle of Forever Bloom foundation.A smiling blonde woman in a white coat holds a pink cosmetic bottle outdoors.A woman with dark hair and green eyes holds a pink bottle of Forever Bloom foundation.
A smiling blonde woman in a white coat holds a pink cosmetic bottle outdoors.A woman with dark hair and green eyes holds a pink bottle of Forever Bloom foundation.A smiling blonde woman in a white coat holds a pink cosmetic bottle outdoors.A woman with dark hair and green eyes holds a pink bottle of Forever Bloom foundation.

Try It On

Your Own Skin

650,000+ women have already made the switch.

Most Popular

Rated 4.8 / 5.0 50,000+ reviews

Biomimic Foundation

with SPF 50

$47

$37.49

/ mo

SAVE 20%

Free shipping on every order

Cancel anytime in 30 seconds

Free shade exchange within 30 days

$47

$37.49

/ mo

SAVE 20%

Free shipping on every order

Cancel anytime in 30 seconds

Free shade exchange within 30 days

Color Matching Guarantee

Free shade exchange within 30 days. If your Spectrum is not your match, swap it at no cost.