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Rated 4.8 / 5.0 50,000+ reviews
6 Reasons Women Over
40
Can't Tell They're
Wearing This Foundation
6 Reasons Women
Over 40
Can't Tell
They're Wearing This Foundation
It looks so much like skin that it is easy to forget you have it on.
REASON 1
It looks like you're
not wearing foundation
Makeup no one can see: it blurs pores and evens tone while still reading as your skin. The good-skin-day look, with no mask.
Blurs pores
Evens your tone
Reads as your skin
See the bare-vs-wearing look →
REASON 1
REASON 2
REASON 2
There's a reason it
disappears:
it mimics your skin
There's a reason it
disappears:
it
it mimics your skin
It settles in and reads like skin, instead of a film sitting over it. The mechanism is the reason the finish looks real, instead of a louder claim about ‘natural.’
Still looks like you
Settles in and reads like skin
Evens tone
Blurs pores
How the Biomimic technology works →
REASON 3
It doesn't settle into
fine lines
or
go powdery by mid afternoon
In the wear test, still smooth around the eyes and mouth, instead of cracking into lines. Foundation shouldn't find every line you have by mid-afternoon.
Hyaluronic acid built in
Stays flexible + hydrating
No powdery mask by mid-afternoon
find your shade
shade exchange Guarantee
Rated 5.0 / 5.0
“My skin actually looks like it did 10 years ago.”
Sarah K.
Verified Customer
It doesn't settle
into fine lines
or
go powdery by mid afternoon
REASON 3
REASON 4
Prep
peptides + HA
Match
your tone
Blur
evens + softens
SPF 50
mineral · zinc + titanium dioxide
REASON 4
It's four steps
in one bottle
One bottle, where the primer, corrector, foundation, and SPF used to be. One step, where you used to layer four.
Peptides and hyaluronic acid care for your skin while you wear it.
See what one step does →
REASON 5
It's light,
and it
still does the job
One layer evens tone and softens redness; build a little more where you want it.
Skin-like + buildable
Evens tone, softens redness
Won't cake or cling to dry patches
You will still see the freckles you like, in a smoother version of your own skin.
See one layer vs two →
REASON 5
REASON 6
REASON 6
Your shade,
and it
holds through the day
Starts near-white, then adapts to your tone within your Spectrum. It holds its tone through the day rather than oxidizing orange.
If it is not your match, the shade exchange is free.
find your shade
shade exchange Guarantee
Why women keep
coming back to it
Rated 4.8 / 5.0 50,000+ reviews
Rated 5.0 / 5.0
“JUST BRILLIANT! I've tried every 'skin-matching' foundation on the market and always end up looking ashy by midday. This one actually adapts, and the SPF means I've ditched my separate sunscreen entirely. My routine went from 6 steps to 3. I wasn't expecting much but I'm genuinely impressed. I love it so much I use it every day now”
Anita P.
Verified Customer
Try It On
Your Own Skin
650,000+ women have already made the switch.
Most Popular
Rated 4.8 / 5.0 50,000+ reviews
Biomimic Foundation
with SPF 50
$47
$37.49
/ mo
SAVE 20%
Free shipping on every order
Cancel anytime in 30 seconds
Free shade exchange within 30 days
$47
$37.49
/ mo
SAVE 20%
Free shipping on every order
Cancel anytime in 30 seconds
Free shade exchange within 30 days
Color Matching Guarantee
Free shade exchange within 30 days. If your Spectrum is not your match, swap it at no cost.